Grow Your Business Online
15 February 2023This workshop is for small business owners, coaches, creators and entrepreneurs who are looking for a cohesive and wholistic understanding of how to establish and grow their business online. We’ll cover Branding (beyond a logo, font & colors), Web Sites, Search Engine Optimization, Social Media Marketing, and also how to utilize TikTok & YouTube to not only generate leads endlessly for your business, but also to create residual passive income to help stabilize + grow your income.
Hosts:
Leeah Murray of Meraki & Co
Tonia Swanson of Dovetail Designers
SCHEDULE
8:00 AM – 9:00 AM
Introductions / Networking
9:00 AM – 10:00 AM
Branding (beyond a logo, fonts & color)
Define what a brand means
Choosing brand look / feel & establishing your Logo
Using your brand consistently
Washington / PNW resources to trademark & register a business
Choosing brand look / feel & establishing your Logo
Using your brand consistently
Washington / PNW resources to trademark & register a business
10:00 AM – 11:00 AM
Establishing Your Brand Online
Choosing a web site platform
Registering domain name
Signing up for web hosting
Email providers
Registering domain name
Signing up for web hosting
Email providers
11:00 AM – 12:00 PM
An Ideal Marketing Heirarchy + Process
How to develop your marketing platform hierarchy
How to easily create content without running out of ideas
How to use AI software for content assistance
How to easily create content without running out of ideas
How to use AI software for content assistance
12:00 PM – 12:15 PM
Questions, Answers & Conversation
12:15 PM – 1:00 PM
Break for Lunch
1:00 PM – 1:30 PM
WordPress Website in 30 min Demonstration with Leeah
Leeah will give a demonstration on how you can have a WordPress website, that you are fully capable of building & designing, up in 30 min or LESS.
1:30 PM – 2:00 PM
Search Engine Optimization (SEO) Basics
2:00 PM – 2:30 PM
Social Media Marketing Basics
Platform Explanations / Benefits
Building a Content Calendar
Batch Content Creation
Building a Content Calendar
Batch Content Creation
2:30 PM – 3:30 PM
Monetizing Content
How to create Residual, Passive Income
What is evergreen content?
Monetization requirements per platform
Additional Monetizing Opportunities
What is evergreen content?
Monetization requirements per platform
Additional Monetizing Opportunities
3:30 PM – 4:00 PM
Q & A + Final Words
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